How should I interpret countries covered, media audience scale, article reads and estimated exposure?

These measure different things. Geographic reach describes endpoint distribution; media audience scale describes the listed channels; public reads are article counters at a specified date; estimated exposure is model-based. Cite the report version, cutoff date, definition and source. Estimates are not deduplicated viewers, and a publisher’s total audience is not the readership of a particular festival article.

Reviewed · 2026-09-06