[ Market · in operation since 20 July 2026 ]

The market layer of HKAIIFF: where AI-native films, workflows, characters and worlds — each with an INDEX record, AI-participation disclosure and clear rights — meet television, streaming, FAST, in-flight, hotel, museum and education channels.

Formally commenced 20 July 2026 · First results announced 11 August 2026 · Year-round

AI Summary

The Hong Kong AI Film Market is the platform for showcasing, exchange, collaboration and dealmaking of AI film projects; registered in 2025 and prepared over fifteen months, it formally commenced operation on 20 July 2026 during HKAIIFF, layered with Index.Film — the Index handles accreditation and retrieval, the Market handles matchmaking and circulation.

First results (announced 11 August 2026)

101
AI-native and related titles traded
US$12M+
Cumulative transaction value (announced aggregate)
≈US$118,800
Implied minimum average per title (analytical ratio)
7
Distribution windows described publicly

On 11 August 2026 the Association reported that first-batch market partners had completed transactions covering 101 AI-native and related film and video titles, with cumulative value exceeding US$12 million. It is the first observable exchange signal in a field previously measured by demos, competitions and attention.

The figure is an announced aggregate. Dividing it by 101 gives an implied minimum average of roughly US$118,800 — an analytical ratio, not a disclosed unit price. Contracts, counterparty names, payment terms and per-title schedules are not public. The next quality indicators are completed delivery, actual channel launch, counterparty disclosure where permitted, renewals and repeat purchases.

Where the work goes

Publicly described destinations of traded titles — channels that continuously need short-form, multilingual content with clear rights:

  • Television
  • Streaming services
  • FAST channels
  • In-flight entertainment
  • Hotel networks
  • Museums and cultural venues
  • Educational platforms

How a title moves through the market

  1. 1 · Identity

    The work holds an INDEX record: permanent Root ID, version history, AI-participation disclosure, rights intent and six machine-readable endpoints.

  2. 2 · Rights packaging

    Licensable rights are itemised by territory, medium, term, language and version; provenance and consent (likeness, voice, music, materials) are documented in a Rights Cell dossier.

  3. 3 · Matching

    Sales materials are prepared and the title is introduced to channels whose specifications and audiences fit; price, exclusivity, payment and usage conditions are confirmed item by item.

  4. 4 · Delivery and settlement

    Masters, subtitles, dubbing, QC and metadata are delivered to channel specifications; launch, sales progress and remittances are tracked per project document.

For platforms, broadcasters and buyers

Acquire AI-native content with the documentation procurement now requires — from a single counterparty in a common-law jurisdiction.

  • Every title comes with an INDEX record, AI-participation disclosure, version lineage, rights contact and permitted uses
  • Licensing confirmed per title by territory, medium, term, language and version — no blanket bundles
  • Short-form, multilingual supply suited to FAST, in-flight, hotel, museum and education slates
  • Hong Kong contracts, bilingual documentation and cross-border settlement
Enquire as a buyer · business@hkaiiff.org

For creators, studios and rights holders

Bring a finished work with clear rights. The market handles matching and circulation; INDEX handles record and retrieval.

  • Start with an INDEX record and a Rights Cell dossier (materials, music, likeness, voice, AI tools, versions)
  • Distribution, agency, rights trading, pitching and financing are each a separate project agreement with its own terms
  • Structures may be fixed fee, agency commission, minimum guarantee plus share, cost-recovery share or co-investment — decided per project
  • Creators in the Global Growth Program (HKAIIFF MCN) reach the market through the same route

Four partnership types

HKAIIFF PARTNER organises market-linked cooperation into four types, each mapped to a part of the value chain:

Strategic

Technology and original IP — model, tooling and production partners who test real creative needs.

Trading

Rights institutions and professional markets — licensing, clearance, valuation and insurance.

Distribution & channel

Audience-facing channels — TV, streaming, FAST, in-flight, hotel, museum and education.

Regional joint operation

City and institutional nodes that bring local supply, language and cultural context.

What is and is not disclosed

The market publishes aggregate results and the channel categories involved. It does not publish counterparties, contract terms or per-title prices unless the parties agree. INDEX records and connects information; it does not create copyright, prove underlying facts or replace courts, regulators or independent due diligence.

FAQ

Who bought the 101 titles?
Counterparties are not disclosed in the first announcement. Publicly described destinations are TV, streaming, FAST, in-flight, hotel, museum and education channels.
What is the price per title?
Not disclosed. The announced aggregate (US$12M+) divided by 101 gives roughly US$118,800 as an analytical average only; actual terms vary by territory, medium, term, language, version and bundled rights.
How do I sell a film through the market?
Register it on INDEX with a Rights Cell dossier, then propose it to business@hkaiiff.org. After a fit assessment, distribution, agency or licensing is signed as a separate project agreement.
How do I buy or license AI content?
Write to business@hkaiiff.org with the channel, territory, format and volume you need. Each title's INDEX record and rights documentation are shared for evaluation before terms are confirmed.
Does the market handle non-AI films?
The first batch covered AI-native and related titles. Eligibility is assessed per work; the 51% festival threshold does not apply to market trading.

Data as of 4 September 2026 · sources: Association announcement of 11 August 2026; Global Comprehensive Impact Report 2026 V9.0 · index.film