HKAIIFF · BRAND SYSTEM

One identity. A shared direction.

The unicorn connects the family. Each service has its own colour within the festival’s warm cream and iris palette.

HKAIIFF HACKATHON

Creation challenges, events and teams. Citron surfaces with dark olive text.

#586825 / #DCEB83

HKAIIFF INDEX

Work records, versions, rights information and discovery.

#087B76 / #DFF0EB

HKAIIFF MCN

Global creator growth and ongoing collaboration.

#8C4799 / #F2E5F3

HKAIIFF MARKET

Hong Kong AI Film Market, distribution and licensing enquiries.

#FF4B32 / #F4F0E7

HKAIIFF ACADEMY

Education and research identity. Courses, admissions and certificates require separate announcements.

#2865A9 / #E3ECF8

One identity, at every entry.

Using the identity

  • Preserve proportions and clear space. Desktop and footer use the full master. Mobile uses the same vector marks with the full name on two lines. Service names lead; HACKATHON is italic.
  • Reserve gold #B58A32 for the Unicorn Awards, trophies and ceremonies. Use dark body text; pale service colours are surfaces, not small text.
  • Assets identify the brand; they do not grant hosting, partnership or award authority. Obtain original vector artwork before large-format printing.